Just about everyone who runs a business now knows that they need a website and they need search engine optimization to make the website come up for all relevant searches. The question is, what is the best way for a small business owner to get said SEO done on his company website? Should he outsource it to a company that’s skilled in this kind of thing, or should he build an SEO team in-house right from the start?
Well, you have to understand that it’s always an SEO team. It’s never just one person tinkering about with the website. For instance, a search engine optimization person cannot do anything for your website if he doesn’t have content creators who write large amounts of content for him or create videos or something for him to put on there. So when you hire an SEO person, you will need to give him perhaps two or three creative people to work with.
Hyperlink – those (usually) blue-colored words that appear on any webpage that tell you that you could click on them and get taken to another webpage – are the greatest part to using the Internet. If you’re talking about the economy and how Alan Greenspan made crucial miscalculations in his policies, creating a hyperlink out of the name “Alan Greenspan” so that anyone who clicks on the name gets taken to the Wikipedia entry on him, is just a great thing.
It helps you pack all kinds of information into a short web article. it doesn’t even have to be a word. You could turn a picture into that too. Often though, creating a hyperlink isn’t enough. The owner of the website needs to make sure that wherever the hyperlink leads to is still there. They call these broken links. If you were to design a website, you would surely not be careless enough to do that. But first things first: how do you go about creating a hyperlink?
The basic mechanism of how this works is simple enough. Even if you use straight-out coding. You use what is known as an anchor tag – the thing that they write out as <a>. Within this, you just need to specify what URL a clicking visitor is to be taken to. You use the Hypertext REFerence attribute to say where. [Read more...]