Should You as a Small Business, Take the Groupon Route?

 Should You as a Small Business, Take the Groupon Route?As the owner of a small business, should you really bother with the whole daily deal phenomenon? Should you put out a GroupOn deal?
The thing is, while GroupOn  canwork very well for some new businesses, it doesn’t for everyone. For many small business, the overheads involved can just be overwhelming. To get a bunch of customers in now, you have to borrow from your own future – the payday loan equivalent in business. Let’s take a look at some of the unintended overheads involved for any small business that enters the sweepstakes.
The first problem is that you don’t really get your customers to come in to redeem their coupons right away. There you are, with added phone lines, maybe an added employee or two to handle the rush and so on – and you’ll find that the people you sold your deals to, just aren’t showing up. 80% of everyone who buys a daily deal chooses to take more than a month to redeem it. It can mess up the balance you’ve built up.
With many small businesses, most of the people who take advantage of those deals happen to be old customers. They would’ve bought anyway. So basically, to be able to sell an extra 30%, you’re discounting sales to a large number of your existing customers who would’ve thought at full price, anyway. The hope is that some of those new customers will turn out to be long-term customers. But it’s still selling to your existing customers a discount. It’s something most businesses don’t expect.
When you put a daily deal out there, you do have to train your employees to process those redemptions – answer questions, use the codes, deal with complaints and so on. Your employees are not going to do that without a little extra payment. And it’s well-noted at this point that when a customer comes in for a daily deal, he tips less. Your employees are not going to be pleased.
When you get a GroupOn deal out, your profile rises just a bit. People get to know you a bit more. If you make a mistake with a daily deal, people will go on Yelp for Facebook or elsewhere and there will be negative publicity. The more that happens, the more you lose long-term. You need to really learn how to do it right the first time. You cann’t afford to make mistakes. A small business that makes mistakes with something as high profile as a GroupOn deal can really set itself back.

What Automated Marketing Can Do for Your Small Business

 What Automated Marketing Can Do for Your Small BusinessThe challenges to pulling off a good marketing campaign online can be significant. Sometimes, success here can be so difficult, that small businesses never manage it. Just think about how complicated your typical e-mail marketing campaign is. Even something as simple as an e-mail newsletter often needs an entire team to put together. You need a couple of people in place to actually create the newsletter with, and then of course there’s the job of putting the e-mail list together, obtaining permission, and so on. Maintaining an online business comes with many of the same challenges. Challenges is that a good automated marketing system can help with.
Technology today makes it possible for even tiny businesses to carry out their marketing much the same way large corporations would. Providers of automated marketing services offer small businesses the ability to completely conduct their marketing programs online. Whether it’s e-mail messaging or mobile marketing or shopping cart management, all of it can be farmed out to professionals who automate it all.
Take for instance how a small business might use automated marketing to handle its e-mail newsletter. The automation system could scour the company’s website for e-mail addresses to send the newsletter to, it could send out e-mail to everyone, requesting them to opt in, and so on. They would only need to bring people in to actually create the content.
When it comes to digital marketing, there are fewer barriers for startups and very small companies today than one would expect to see in an irregular business environment.
Automated marketing services actually come as scalable packages. The company could start out with nothing more than a simple e-mail marketing plan, instantly scaling up to include everything else – such as a mobile marketing program for instance.
For businesses that are slightly farther along, automated marketing provides a cost-effective way by which to get their message out. With these businesses, they could plan to tie several kinds of marketing efforts together. For instance, an e-mail newsletter could go out and ask people to visit the website for further action.
There are a number of things one would do well to keep in mind witha campaign such as this.
Whatever call to action there is, it should be designed to be above the fold. Automated marketing is eminently suited to winning back customers who have drifted away. A steady series of marketing e-mails that are aimed at offering discounts and other tempting offers could be perfect for such a marketing method.

Automated Marketing

Extra Money Ideas

 Extra Money IdeasIf you are like almost everyone else in the world, the recent glitches in the world economy have hurt you in the wallet. Some felt it right away and others did not get hit until up to a year later. Some people lost their jobs entirely, and some just saw a downturn in opportunities that cut their bottom line. Whatever the case, many people are looking for extra money ideas so that they can supplement their income in ways they have never had to before in the past. There are some things anyone can do, though some opportunities are scarce still to this day.
Extra money ideas are always out there. Some of the tried and true may work for you, but may not be quiet as profitable as they were in the past. You can always sell stuff on online auctions like eBay. You can either sell things you no longer need, or you can find a wholesale source so that you can sell things at a profit. One requires an investment and one does not. Just remember that while you can make money this way, many are struggling to make what they once did. It can add a little to your bottom line though, so if this sounds appealing, give it a go.
You can also make some money writing online. This can be great in the way of extra money ideas, but do not expect to make a lot of money on it, especially right now. There are always people that want to buy content, but those numbers are down at the moment. You can blog or you can write for a company, but do not expect to make a huge amount of money. It can, however, be a great way to bring in a little extra money each week so that things are not quite as tight when you work on your weekly budget.
You may not find any extra money ideas that allow you to work online, but you can find those ideas through the Internet that you can use in your personal life. There are sales positions that you can do at your own pace. Companies like Avon and Mary Kay are just two examples. These are great if you are outgoing and have a wide social circle. You can also find out about part time positions in your local area that you can fit into your already busy schedule. Some companies are very flexible and will work with you, which is information you can find online as well.
No matter what your extra money ideas may be, do your best to understand that things are not always going to be this tough. The economy may rebound at any time, though it does not seem that way right now. You may be surprised that something you do to make extra money ends up being something you find out you are very passionate about in the long run. This is a great time to see where you are going and if perhaps you may be up for a change in your life that will better suit who you are.

Extra Money Ideas

By: RobParker

Building The Best Business Website

 Building The Best Business WebsiteAs you set about building the best business website you can, your process needs to be a little more involved than just finding the best web design firm, and then letting them do their job. While that certainly is a good idea, you need to have a few preferences. Knowing what kind of content management system you would like for your business would be one way to start. In fact, you could think about this even if your business already has a website.
If your current website does seem that easy to manage, you could consider a free, open-source content management system like WordPress.
Here’s a little example of how things go for businesses that get stuck with an inflexible content management system that everyone in the company finds hard to use. Axis Bank, a major bank in India, uses a content management system that is very deeply featured, but that is difficult to use.
When the bank needs to make a change in a product – say they decide to withdraw a credit card offering – they find it hard to actually go in and delete the card. All the bank’s IT people are able to do is to go in and make a brief note on how the product currently stands withdrawn. A customer comes in and he looks at this vast range of cards on offer, but each card that he looks more closely at, he’ll find it is withdrawn.
Difficulties of this kind abound in using content management systems that are not designed to be user-friendly. If you really want the best business website for your needs, you want something that really easy to go in and make edits to.
There are a number of free web publishing platforms out there that you can use to build the best business website. There’s WordPress of course. But there is also Tumbler, Blogger, Movable Type and TypePad, among others. Why, you could even consider Facebook to be a blogging platform worth considering.
Other than WordPress though, these options don’t really work for business. They all have one limitation or another – such as being proprietary and expensive, or having limited feature sets. WordPress is free on the other hand, and it doesn’t hold yoou back with a a limited feature set. It can be easily used to help you build the best business website that you dream of, and also the best business blog.
The WordPress platform is perfect for business for a number of reasons. The platform is very well set up for easy SEO. There’s built-in commenting, everything is easy to update, there are plug-ins by the hundred to help you achieve nearly anything you want, and you can find support all around in a very WordPress robust community.

Best Business Website

By: Rob Parker

Extra Money Ideas

 Extra Money IdeasIf you are like almost everyone else in the world, the recent glitches in the world economy have hurt you in the wallet. Some felt it right away and others did not get hit until up to a year later. Some people lost their jobs entirely, and some just saw a downturn in opportunities that cut their bottom line. Whatever the case, many people are looking for extra money ideas so that they can supplement their income in ways they have never had to before in the past. There are some things anyone can do, though some opportunities are scarce still to this day.
Extra money ideas are always out there. Some of the tried and true may work for you, but may not be quiet as profitable as they were in the past. You can always sell stuff on online auctions like eBay. You can either sell things you no longer need, or you can find a wholesale source so that you can sell things at a profit. One requires an investment and one does not. Just remember that while you can make money this way, many are struggling to make what they once did. It can add a little to your bottom line though, so if this sounds appealing, give it a go.
You can also make some money writing online. This can be great in the way of extra money ideas, but do not expect to make a lot of money on it, especially right now. There are always people that want to buy content, but those numbers are down at the moment. You can blog or you can write for a company, but do not expect to make a huge amount of money. It can, however, be a great way to bring in a little extra money each week so that things are not quite as tight when you work on your weekly budget.
You may not find any extra money ideas that allow you to work online, but you can find those ideas through the Internet that you can use in your personal life. There are sales positions that you can do at your own pace. Companies like Avon and Mary Kay are just two examples. These are great if you are outgoing and have a wide social circle. You can also find out about part time positions in your local area that you can fit into your already busy schedule. Some companies are very flexible and will work with you, which is information you can find online as well.
No matter what your extra money ideas may be, do your best to understand that things are not always going to be this tough. The economy may rebound at any time, though it does not seem that way right now. You may be surprised that something you do to make extra money ends up being something you find out you are very passionate about in the long run. This is a great time to see where you are going and if perhaps you may be up for a change in your life that will better suit who you are.

Extra Money Ideas